"FAIRLIAR launched in 2017 with an idea that golf apparel should be fashionable and performance oriented. Breaking away from the existing golf wear brands that offer too colorful or too flashy designs, FAIRLIAR presents its own classical unique style with sophisticated color palettes that express high-class golf fashion. Adopting the birth of golf as a luxury-inspired sport, our brand sets roots in class and dignity.

FAIRLIAR launched online in August 2017. The online store opening was just the start of FAIRLIAR's ambitious expansion globally. In response to high demand in social media and the popularity amongst KLPGA professional golfers, FAIRLIAR opened first offline store in Gangnam Shinsegae department in December 2018. FAIRLIAR selected South Korea as the launching market given its fashion-forwarded population and the high popularity of golf as a leisure sport."

- CEO Jeena Yoon